De’Longhi’s “Computer That Makes Coffee” Trolls U.S. Tariffs

De’Longhi’s “Computer That Makes Coffee” Trolls U.S. Tariffs

MullenLowe Global news release image.   Italian appliance giant De’Longhi has turned United States trade policy into a marketing opportunity with a cheeky new campaign that reimagines one of its connected coffee machines as “the first computer that also makes coffee.” The satirical advertising takes direct aim at recent U.S. tariff exemptions, while borrowing some […]

Tree Planting Initiatives May Be Doing More Harm Than Good

Tree Planting Initiatives May Be Doing More Harm Than Good

For decades, tree planting has been a common sustainability practice on coffee farms and beyond—but new research finds that our energy may be better directed elsewhere. BY BHAVI PATELBARISTA MAGAZINE ONLINE Featured photo by Nay Sa Muel A groundbreaking global meta-analysis has challenged the coffee industry’s fundamental approach to carbon sequestration, revealing that decades of […]